Tag Archives | content writing

Being human in digital marketing for SEO (search optimisation)

Digital marketing and SEO: The benefits of just being human

              I’m doing a lot of reading at the moment for my digital marketing diploma with the Chartered Institute of Marketing, and there are several themes that I am repeatedly coming across. In my mind, one of the most interesting is also common sense: produce what human beings want […]

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5 essential copywriting tips

If you find yourself copywriting now and again, or on a regular basis, here are five things that you should be thinking about and which will help you improve the final result of your work. 1. Set clear objectives in advance First, set out what you want to achieve from your writing. If you don’t, […]

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