Tag Archives | storytelling

Ed Gillespie at the IFLAS launch at the Royal Geographical Society in London, May 2013. Photo courtesy of The University of Cumbria.

Storytelling vital to good sustainability leadership, says Ed Gillespie of Futerra

                As you will know from my regular tweets and previous blog posts on the subject, I have a real passion for situations where communication meets sustainability. Good communication can improve our response to so many sustainability ‘issues’, and there is a lot that all communications practitioners can […]

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5 essential copywriting tips

If you find yourself copywriting now and again, or on a regular basis, here are five things that you should be thinking about and which will help you improve the final result of your work. 1. Set clear objectives in advance First, set out what you want to achieve from your writing. If you don’t, […]

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Storytelling – envisioning a positive future in environmental communication

Storytelling is a buzz word in communications at the moment. It may refer to brand storytelling, for instance, and how organisations need to craft their ‘story’ across its various communications channels. Storytelling also makes for lively and persuasive copywriting, and I will feature another post on this in the near future. This post, however, focuses […]

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