Panel discussion at the Leading Wellbeing Research Festival 2015

Leading Wellbeing – a new one-day event in April and a must for sustainability professionals

It doesn’t seem like five minutes ago that I was attending the Leading Wellbeing Festival in the fabulous setting of the grounds at Brathay Trust, just outside Ambleside. In fact, it was July last year! The event was organised by teams at Brathay Trust and IFLAS (The Institute for Leadership and Sustainability) at the University […]

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The New Rules of Marketing and PR

Book review: The New Rules of Marketing and PR by David Meerman Scott

I think this has to be my all time favourite communications book, and if you haven’t read it for yourself, it’s a very worthwhile use of your time, whether you’re a marketing or communications professional, or you work on these tasks as part of the overall running of your business. (more…)

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Field

What effect do visuals have on our relationship with nature?

Looking at the bright, modern visuals used by the International Year of Soils 2015 in the image above, we see a clean (almost clinical), optimistic portrayal of nature and the environment. We see this trendy style of visual repeated not just in depictions across environmental communications, but those of food, business, corporate social responsibility and […]

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Ed Gillespie at the IFLAS launch at the Royal Geographical Society in London, May 2013. Photo courtesy of The University of Cumbria.

Storytelling vital to good sustainability leadership, says Ed Gillespie of Futerra

                As you will know from my regular tweets and previous blog posts on the subject, I have a real passion for situations where communication meets sustainability. Good communication can improve our response to so many sustainability ‘issues’, and there is a lot that all communications practitioners can […]

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Being human in digital marketing for SEO (search optimisation)

Digital marketing and SEO: The benefits of just being human

              I’m doing a lot of reading at the moment for my digital marketing diploma with the Chartered Institute of Marketing, and there are several themes that I am repeatedly coming across. In my mind, one of the most interesting is also common sense: produce what human beings want […]

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Laptop

Top tools for communications freelancers

  This Wednesday (19 November) is National Freelancers Day, and so I just had to write a blog post on freelancing. Rather than reflect on the obvious theme of how good (and sometimes not so good) it is to be a freelance, I’m going for something a little different and am asking myself ‘Which are […]

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The PR Masterclass by Alex Singleton

My favourite communication ‘easy reads’

During my MA in Professional Communication, I skimmed and read a lot of books on writing, PR and online communications, and I’ve been doing so ever since. But which have been my favourite reads? This morning I pulled some candidates from the book shelf, and wondered why they had stayed in my mind, and what […]

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The new ethics of environmental communication

We are learning more and more about good practice in the communication of environmental issues. This is evident from the numerous studies and reports that have been published in recent years, many of which are based on studies of audience behaviour. But as we gather this information, it is resulting in some interesting ethical issues […]

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Parched and cracked land

Seeing the invisible – how should we visualise climate change?

If you read my blog post, ‘What’s in a word? How language shapes sustainability’, you may remember me saying that how we conceptualise and think about environmental issues such as climate change, is shaped by how we communicate on the subject. This is not just true of words, but visuals too. Climate change visuals are […]

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5 essential copywriting tips

If you find yourself copywriting now and again, or on a regular basis, here are five things that you should be thinking about and which will help you improve the final result of your work. 1. Set clear objectives in advance First, set out what you want to achieve from your writing. If you don’t, […]

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Storytelling – envisioning a positive future in environmental communication

Storytelling is a buzz word in communications at the moment. It may refer to brand storytelling, for instance, and how organisations need to craft their ‘story’ across its various communications channels. Storytelling also makes for lively and persuasive copywriting, and I will feature another post on this in the near future. This post, however, focuses […]

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