5 essential copywriting tips

If you find yourself copywriting now and again, or on a regular basis, here are five things that you should be thinking about and which will help you improve the final result of your work. 1. Set clear objectives in advance First, set out what you want to achieve from your writing. If you don’t, […]

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Storytelling – envisioning a positive future in environmental communication

Storytelling is a buzz word in communications at the moment. It may refer to brand storytelling, for instance, and how organisations need to craft their ‘story’ across its various communications channels. Storytelling also makes for lively and persuasive copywriting, and I will feature another post on this in the near future. This post, however, focuses […]

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Academic research article

What makes climate change a unique communication challenge?

                  What makes climate change a unique communication problem? Why have a whole series of reports, guidelines and academic studies been devoted to this particular area of environmental communication? This blog post maps out the answer to this question by examining the unique properties of climate change […]

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Welcome to my new blog

By Janine John Hello and welcome to my blog on research, content writing and environmental communication. I’ve just built a new website and am in the process of moving from my previous blog which I have been writing for the last six months. Some of the posts were really well received, so I hope to […]

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