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The New Rules of Marketing and PR

Book review: The New Rules of Marketing and PR by David Meerman Scott

I think this has to be my all time favourite communications book, and if you haven’t read it for yourself, it’s a very worthwhile use of your time, whether you’re a marketing or communications professional, or you work on these tasks as part of the overall running of your business. (more…)

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Being human in digital marketing for SEO (search optimisation)

Digital marketing and SEO: The benefits of just being human

              I’m doing a lot of reading at the moment for my digital marketing diploma with the Chartered Institute of Marketing, and there are several themes that I am repeatedly coming across. In my mind, one of the most interesting is also common sense: produce what human beings want […]

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The PR Masterclass by Alex Singleton

My favourite communication ‘easy reads’

During my MA in Professional Communication, I skimmed and read a lot of books on writing, PR and online communications, and I’ve been doing so ever since. But which have been my favourite reads? This morning I pulled some candidates from the book shelf, and wondered why they had stayed in my mind, and what […]

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