Archive | SEO

The New Rules of Marketing and PR

Book review: The New Rules of Marketing and PR by David Meerman Scott

I think this has to be my all time favourite communications book, and if you haven’t read it for yourself, it’s a very worthwhile use of your time, whether you’re a marketing or communications professional, or you work on these tasks as part of the overall running of your business. (more…)

Continue Reading
Being human in digital marketing for SEO (search optimisation)

Digital marketing and SEO: The benefits of just being human

              I’m doing a lot of reading at the moment for my digital marketing diploma with the Chartered Institute of Marketing, and there are several themes that I am repeatedly coming across. In my mind, one of the most interesting is also common sense: produce what human beings want […]

Continue Reading