Today I gave a short talk to the Lakeland Businesswomen’s Network as part of its April meeting ‘Meet the Member’. For the presentation I introduced my business as well as my local blog, Lake District Gems, and went on to share some tips I’ve learned from blogging, in the hope other members would find them […]
I’ve been writing my Lake District Gems blog for over two years now, and during that time it’s been fascinating to watch it grow. I had many reasons for setting the blog up, one of which was that I didn’t want to be one of those communications consultants who preaches what they’ve never done for […]
You’ve been blogging for a few weeks now and things have been going well – or so you thought. All of a sudden though, the flow of ideas begins to run out. Now what do you do? Don’t panic – you just need to be able to look afresh at your subject and find some […]
I love working with businesses and organisations to create blog posts for their website or blog. The time taken to write a blog is an investment like any other, and it can be tempting to think that once a post is published there is no more to do. If you’re hiring a blogger to create […]
I frequently come across organisations who are doing great things, but who forget to tell their story to the outside world. They’re making life more difficult for themselves, and their efforts could even be doomed to fail. (more…)
You’ve written your blog post and shared it on each of your social media channels. Job done. Or is it? Whilst it may feel like a huge accomplishment to have finished a blog post for your business, the work really shouldn’t stop there. As a rough guide, I would estimate you should spend 50 percent […]
I think this has to be my all time favourite communications book, and if you haven’t read it for yourself, it’s a very worthwhile use of your time, whether you’re a marketing or communications professional, or you work on these tasks as part of the overall running of your business. (more…)
I’m doing a lot of reading at the moment for my digital marketing diploma with the Chartered Institute of Marketing, and there are several themes that I am repeatedly coming across. In my mind, one of the most interesting is also common sense: produce what human beings want […]
During my MA in Professional Communication, I skimmed and read a lot of books on writing, PR and online communications, and I’ve been doing so ever since. But which have been my favourite reads? This morning I pulled some candidates from the book shelf, and wondered why they had stayed in my mind, and what […]
