Content strategy

Why do content marketing?

Content marketing has become a ‘buzzword’, and whatever your business or organisation, you may be wondering whether you’re doing enough to keep up with your online marketing using content as a strategy. Have a look at my page on copywriting for examples of content your clients may value.

With vast quantities of content being created, some in the industry argue that content marketing can’t last. However, good quality content has a number of benefits. It:

  • increases your authority and credibility,
  • improves your SEO (search engine optimisation), and
  • makes you the ‘go to’ person in your industry.

If you don’t have the right content, your competitors just might.

How I can help you create a content strategy, plan content, and create written content

I can audit your current content, find out if it is working in the way it should (i.e. ask if it supports your organisation’s goals), and build your content plan. You can hire me for content planning ideas and strategy only, or if you don’t have the time to write your own content, we can organise a regular fee for which I produce an agreed amount of work. Although I specialise in written content, I also produce graphics and photography for some clients, and collaborate with other creatives on specific projects.