Tag Archives | copywriting

The PR Masterclass by Alex Singleton

My favourite communication ‘easy reads’

During my MA in Professional Communication, I skimmed and read a lot of books on writing, PR and online communications, and I’ve been doing so ever since. But which have been my favourite reads? This morning I pulled some candidates from the book shelf, and wondered why they had stayed in my mind, and what […]

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5 essential copywriting tips

If you find yourself copywriting now and again, or on a regular basis, here are five things that you should be thinking about and which will help you improve the final result of your work. 1. Set clear objectives in advance First, set out what you want to achieve from your writing. If you don’t, […]

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